Ideogram 4.0 and the Ideogram models
Ideogram is the Toronto company, founded by former Google Brain researchers, that made legible text in images its speciality. One model is live on fal in September 2026, Ideogram 4.0, its first with open weights; it has its own page with the same twelve prompts.
Ideogram · facts checked
Which one to pick
Side by side, measured
| Model | Price | Seconds per image | 12 prompts cost | Sizes |
|---|---|---|---|---|
| Ideogram 4.0 | $0.015 per 1024 by 1024, balanced via fal | 9 to 33 | $0.22 |
Seconds and cost are from our own runs of the same 12 prompts through each model; open a model for every picture and the request behind it.
Every version
| Version | Released | What changed |
|---|---|---|
| Ideogram 0.1 | Launch, with text rendering as the headline capability. | |
| Ideogram 1.0 | Better text and composition. | |
| Ideogram 2.0 | Realistic, design, 3D and anime styles; a public API. | |
| Ideogram 2a | A faster, cheaper model for graphic design and photography. | |
| Ideogram 3.0 V_3 | Better realism and complex text layouts; style references. | |
| Ideogram 4.0 V_4 | Open weights under Apache 2.0; multilingual type, layout control, structured JSON prompts, 2K output. |
Frequently asked questions
Is Ideogram free?
The app has a free plan with a daily allowance, and the 4.0 weights are free to download. The API is paid.
What changed in Ideogram 4.0?
It is the first Ideogram model with open weights, adds structured JSON prompts and 2K output, and keeps the text rendering the family is known for.