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Retail Instagram post templates

Organic posts for shops talking to the people who already follow them.

These are not ads. Nothing here is discounted, and there is no call to action beyond come and look. A shop's own grid works on a smaller register: one object photographed properly, a new batch on the shelf, a note about what the season has changed, the reason a particular book is worth a Tuesday. The layouts give a single product room and keep the words to a sentence, because a follower is already sold on the shop and is only deciding whether to walk in.