11 tools

Free marketing calculators

Turn campaign, growth, pricing, and operating inputs into numbers you can act on. Every calculator shows the result and the math behind it, with no spreadsheet setup or signup.

Popular marketing calculators

Ad Metrics CalculatorCPM, CPC, CPA, CTR, ROAS and ROI from one row of campaign numbers.CAC & LTV CalculatorCAC, LTV, the LTV:CAC ratio, and CAC payback in months.Conversion Rate CalculatorVisitors and conversions into a rate — and what a target rate would take.

All marketing calculators

A/B Test CalculatorTwo-proportion z-test for results, plus sample-size planning for the next test.Ad Metrics CalculatorCPM, CPC, CPA, CTR, ROAS and ROI from one row of campaign numbers.Break-Even CalculatorBreak-even units and revenue, contribution margin, and target-profit volume.CAC & LTV CalculatorCAC, LTV, the LTV:CAC ratio, and CAC payback in months.Churn & MRR CalculatorMRR movement into growth, churn, NRR, and months to a target.Conversion Rate CalculatorVisitors and conversions into a rate — and what a target rate would take.Engagement Rate CalculatorEngagement rate by followers, reach or impressions, with per-post averages.Freelance Rate CalculatorTarget take-home into the hourly, day, and weekly rate that produces it.Margin & Markup CalculatorSolve cost, price, margin or markup from any two — plus discount impact.Meeting Cost CalculatorAttendees, salaries, and length into the real cost of the meeting.Sales Commission CalculatorFlat, tiered, or quota-with-accelerator commission, shown band by band.

Connect the metric to the decision

Calculate acquisition efficiency, campaign return, conversion performance, retention, pricing, and unit economics from the inputs you already have. The calculators label assumptions and show intermediate values so a result can be checked before it reaches a report.

Use the right denominator

Engagement can be measured against followers, reach, or impressions; LTV depends on margin and churn assumptions; and test significance depends on both conversion rate and sample size. Each calculator keeps those choices visible.

Frequently asked questions

Are these calculators suitable for financial reporting?

They are designed for planning, checking, and explaining common business metrics. Confirm the definitions against your company accounting and analytics conventions before using a result in audited or statutory reporting.

Can I see how a result was calculated?

Yes. The calculators show the relevant formula, intermediate values, or tier-by-tier breakdown rather than returning an unexplained number.

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