Food Instagram ad templates
Paid square creative where the photograph carries the argument and the type stays out of its way.
Here the plate does the selling and the words only explain what it is. These layouts crop close to the loaf, the bottle or the bowl and give type one band to live in — a price, an opening date, a single line of description — with nothing set over the food itself. Because the reach is paid, the picture is competing against everybody else's dinner rather than being shown to people who already like yours. Shoot in daylight and keep the caption short.