Amazon Store banner size
The recommended Amazon Store hero image size is 3000 × 600 pixels (5:1 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 3000 × 600 px |
| Aspect ratio | 5:1 |
| Max file size | 5MB |
| Minimum resolution | 3000x600 |
Design at this size with Moda
Start with a canvas pre-set to 3000×600px and let AI generate your design.
Create an Amazon Store hero image →Design tips
Amazon Ads requires an Amazon Store hero image of at least 3000×600 pixels under 5MB. Across devices, up to 15% can be cropped from each side, so keep essential content inside the central 70% of the canvas.
- •Upload at least 3000×600 pixels and stay under 5MB.
- •Keep essential content between x=450 and x=2550 on a 3000-pixel-wide source.
- •Use the outer 15% on each side only for expendable background imagery.
What you need to know
The hero image appears above the navigation bar on every Amazon Store page. Amazon's Store creative guidelines set a 3000×600-pixel minimum and 5MB maximum for this header asset.
Responsive cropping is documented explicitly: Amazon says up to 30% of the hero can disappear, split as 15% from the left and 15% from the right. On a 3000-pixel source, that leaves the central 2100 pixels as the always-visible area.
Use the safe center for logos, products and any essential message. Edge imagery can extend through the bleed-like crop area, but it should remain expendable on narrower devices.
How to create an Amazon Store hero image at the right size
- 1Open Moda and create a 3000×600-pixel canvas.
- 2Keep vital content inside the central 2100 pixels, leaving 450 pixels of crop-safe background on each side.
- 3Export the finished image under 5MB and upload it as the hero in Amazon's Store builder.
Frequently asked questions
What size should an Amazon Store banner be?
Amazon requires the Store hero image to be at least 3000×600 pixels with a maximum file size of 5MB.
What is the Amazon Store hero safe zone?
Amazon says up to 15% can be cropped from each side. Keep vital content in the central 70%, which is 2100 pixels wide on a 3000-pixel source.
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.