Amazon Store image sizes
An Amazon Store header combines a wide 3000×600 hero image with a square brand logo of at least 400×400 pixels. Both have a 5MB maximum.
The hero is responsive: Amazon says as much as 15% can be cropped from each side. Keep products, logos and essential messages in the central 70%, while using the outer edges for background imagery that can disappear safely.
Quick reference
| Format | Dimensions | Ratio | Max size |
|---|---|---|---|
| Hero Image | 3000 × 600 px | 5:1 | 5MB |
| Brand Logo | 400 × 400 px | 1:1 | 5MB |
Hero Image3000×600px
Amazon Ads requires an Amazon Store hero image of at least 3000×600 pixels under 5MB. Across devices, up to 15% can be cropped from each side, so keep essential content inside the central 70% of the canvas.
The hero image appears above the navigation bar on every Amazon Store page. Amazon's Store creative guidelines set a 3000×600-pixel minimum and 5MB maximum for this header asset.
Dimensions
3000 × 600 px
Aspect ratio
5:1
Max file size
5MB
Best practices
- •Upload at least 3000×600 pixels and stay under 5MB.
- •Keep essential content between x=450 and x=2550 on a 3000-pixel-wide source.
- •Use the outer 15% on each side only for expendable background imagery.
Brand Logo400×400px
Amazon Ads requires an Amazon Store brand logo of at least 400×400 pixels with a maximum file size of 5MB. The logo sits in the Store header and acts as the home button.
The brand logo appears in the Amazon Store header alongside the hero image and navigation. Amazon sets a square minimum of 400×400 pixels and a 5MB maximum.
Dimensions
400 × 400 px
Aspect ratio
1:1
Max file size
5MB
Best practices
- •Use a square source at least 400×400 pixels and under 5MB.
- •Center the mark and keep it legible at compact navigation size.
- •Create the logo separately from the 5:1 hero image rather than cropping one into the other.
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Start designing →Frequently asked questions
What are the Amazon Store header image sizes?
The hero image must be at least 3000×600 pixels and the brand logo at least 400×400 pixels. Each has a 5MB maximum.
How much of the Amazon Store banner can be cropped?
Amazon says up to 15% from the left and 15% from the right can be cropped, leaving the central 70% as the safe area.
Other platform guides
Guide last verified: August 28, 2026. This hub summarizes 2 formats and cites 1 sources across this page and the linked format pages.
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