Etsy image sizes
Etsy uses a different image for almost every surface of your shop — a banner across the top, a logo in search results, a profile photo on your reviews, and listing photos that drive the actual sale. Each has its own dimensions, and Etsy publishes both a minimum and a recommended size for most of them.
Two rules apply everywhere and catch people out. Transparent PNGs are not supported: anywhere you use transparency, Etsy renders it black. And files over 1MB may fail to upload entirely on a slow connection, which matters because Etsy also wants listing photos at 2000px or larger.
Quick reference
| Format | Dimensions | Ratio | Max size |
|---|---|---|---|
| Shop Banner | 1600 × 400 px | 4:1 | 1MB |
| Mini Shop Banner | 1600 × 213 px | 7.5:1 | 1MB |
| Listing Photo | 2000 × 2000 px | 1:1 | 1MB |
| Shop Logo | 500 × 500 px | 1:1 | 1MB |
| Profile Photo | 400 × 400 px | 1:1 | 1MB |
| Order Receipt Banner | 760 × 100 px | 7.6:1 | 1MB |
| Carousel Banner | 1200 × 300 px | 4:1 | 1MB |
Listing Photo2000×2000px
Etsy recommends listing photos at 2000 pixels or more on both width and height. The first photo carries a hard requirement: at least 635×635 pixels, or Etsy ranks the listing lower in search. It should also be horizontal or square, because its shape sets the crop for every photo that follows.
Listing photos are the only Etsy images with a stated search consequence. Etsy is explicit that a first photo below 635 pixels on width and height causes the listing to show up lower in search results, which makes this the one size on the platform worth treating as a hard floor rather than a guideline.
Dimensions
2000×2000
Aspect ratio
1:1
Max file size
1MB
Formats
JPG, PNG, GIF, SVG, HEIC
Best practices
- •Shoot and upload at 2000×2000 or larger — Etsy downsamples, so give it headroom.
- •Make the first photo horizontal or square; it sets the crop for the whole listing.
- •Keep every photo in a listing the same shape for a consistent gallery.
Shop Logo500×500px
Etsy recommends a 500×500 pixel square for your shop logo. It appears beside your shop name in search results, on your shop home, and anywhere Etsy references your shop, so it renders small — often under 100 pixels — and needs to survive that reduction.
The logo is the most-seen image in an Etsy shop because it travels with your shop name across search results, listings and reviews. It is also rendered small almost everywhere it appears, which makes a simple mark far more effective than a detailed illustration or a wordmark with fine type.
Dimensions
500×500
Aspect ratio
1:1
Max file size
1MB
Formats
JPG, PNG, GIF, SVG, HEIC
Best practices
- •Design for legibility at roughly 100px, not at 500px.
- •Never upload a transparent PNG — Etsy fills transparency with black.
- •A symbol usually outperforms a wordmark at this size.
Profile Photo400×400px
Etsy recommends 400×400 pixels for your personal profile photo. This is the image attached to you as a person rather than to the shop — it appears on reviews you leave and on your public profile, and Etsy displays it as a circle.
The profile photo and the shop logo are different images that people often confuse. The logo (500×500) represents the shop and appears in search results; the profile photo (400×400) represents you and appears on your profile and the reviews you write. A shop can have both.
Dimensions
400×400
Aspect ratio
1:1
Max file size
1MB
Formats
JPG, PNG, GIF, SVG, HEIC
Best practices
- •Centre the subject — Etsy masks the square to a circle.
- •This is your personal photo, not the shop logo; the logo is a separate 500×500 image.
- •No transparency: Etsy renders transparent areas black.
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Start designing →Frequently asked questions
What size is an Etsy shop banner?
The big shop banner is 1600×400 pixels recommended, with a minimum of 1200×300. The mini shop banner is 1600×213 recommended, minimum 1200×160.
What size should Etsy listing photos be?
Etsy recommends at least 2000 pixels on the width and height. Your first listing photo must be at least 635 pixels wide and tall or the listing ranks lower in search.
Can I use transparent PNGs on Etsy?
No. Etsy does not support transparency — any transparent area renders as black. Animated GIFs are also unsupported.
Why won't my Etsy image upload?
Files larger than 1MB may not finish uploading, especially on a slower connection. Compress the file before uploading.
Other platform guides
Guide last verified: August 28, 2026. This hub summarizes 7 formats and cites 2 sources across this page and the linked format pages.
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