Etsy shop banner size
The recommended Etsy shop banner size is 1600 × 400 pixels (4:1 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1600 × 400 px |
| Aspect ratio | 4:1 |
| Max file size | 1MB |
| Supported formats | JPG, PNG, GIF, SVG, HEIC |
| Minimum resolution | 1200x300 |
| Color mode | sRGB |
All supported sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Recommended | 1600 × 400 px | 4:1 |
| Minimum | 1200 × 300 px | 4:1 |
Design at this size with Moda
Start with a canvas pre-set to 1600×400px and let AI generate your design.
Create an Etsy shop banner →Design tips
Etsy's big shop banner is 1600×400 pixels recommended, with a minimum accepted size of 1200×300. It runs across the top of your shop home page above your listings. Etsy scales it responsively, so the visible crop is shallower on a phone than on desktop — keep anything essential toward the horizontal centre.
- •Design at 1600×400 and keep logos and text away from the far left and right, where mobile crops first.
- •Flatten transparency before export — Etsy renders transparent areas black.
- •Keep the file under 1MB; larger files may fail to upload on a slow connection.
What you need to know
The big shop banner is the widest image in an Etsy shop at 4:1, and it is the first thing a visitor to your shop home sees. Etsy accepts anything from 1200×300 upward but recommends 1600×400, which gives enough resolution to stay sharp on high-density displays without pushing the file over Etsy's 1MB upload ceiling.
Etsy offers two banner styles. The big banner described here is the full-height option; the mini banner is a shorter strip at 1600×213. Which one shows depends on the layout you pick under Shop Manager, and they are not interchangeable — a big banner uploaded into a mini slot gets cropped from the centre.
Transparency is the trap here. Etsy does not support transparent PNGs anywhere, and a banner exported with a transparent background renders as solid black. Flatten onto a real background colour before uploading.
How to create an Etsy shop banner at the right size
- 1Open Moda and create a new canvas at 1600×400 pixels.
- 2Design your Etsy shop banner using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Etsy.
Frequently asked questions
What size is an Etsy shop banner?
1600×400 pixels is Etsy's recommendation. The minimum accepted size is 1200×300.
What is the difference between the big and mini shop banner?
The big banner is 1600×400 (4:1). The mini banner is a shorter strip at 1600×213 (roughly 7.5:1). Which one displays depends on the shop layout you choose.
Why does my Etsy banner have a black background?
You uploaded a PNG with transparency. Etsy does not support transparent images and renders transparent areas as black. Flatten the image onto a solid background first.
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.