Shopify logo size
The recommended Shopify store logo size is 400 × 100 pixels (4:1 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 400 × 100 px |
| Aspect ratio | 4:1 |
| Supported formats | PNG, JPG, WebP |
| Minimum resolution | 160x40 |
| Color mode | sRGB |
All supported sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Rectangle | 400 × 100 px | 4:1 |
| Square | 100 × 100 px | 1:1 |
Design at this size with Moda
Start with a canvas pre-set to 400×100px and let AI generate your design.
Create a Shopify store logo →Design tips
Shopify's guidance recommends 400×100 pixels (4:1) for a rectangular logo and 100×100 (1:1) for a square one, dropping to 160×40 and 60×60 respectively on mobile. Use PNG so the logo can sit on any header background without a visible box.
- •Supply PNG with transparency — a JPEG logo carries a background the header may not match.
- •Provide both shapes: 400×100 rectangular and 100×100 square.
- •Check the theme editor's maximum logo width; it overrides these recommendations.
What you need to know
Shopify recommends two logo shapes because themes use them in different places — a wide wordmark for the header, and a square mark for compact placements. Supplying both means the theme picks the right one rather than squeezing one shape into the other's slot.
PNG is the right format here. Shopify's own guidance is that PNG suits logos, icons and anything requiring transparency, while JPEG suits photography. A JPEG logo carries a baked-in background that will not match every header.
Most themes let you set a maximum logo width in the theme editor, which overrides the recommendation above. Supply the file at roughly twice the intended display width so it stays crisp on high-density screens.
How to create a Shopify store logo at the right size
- 1Open Moda and create a new canvas at 400×100 pixels.
- 2Design your Shopify store logo using AI generation or start from a blank canvas.
- 3Export as PNG and upload to Shopify.
Frequently asked questions
What size should a Shopify logo be?
Shopify recommends 400×100 pixels for a rectangular logo and 100×100 for a square logo. On mobile those drop to 160×40 and 60×60.
Should a Shopify logo be PNG or JPEG?
PNG. Shopify's guidance recommends PNG for logos, icons and anything requiring transparency, and JPEG for photographic content.
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.