Snapchat sizes
Snapchat is the simplest platform for dimensions — almost everything is 1080×1920 pixels in a 9:16 vertical format. Unlike Instagram or YouTube, there's no choice of aspect ratio for content. Stories, ads, Spotlight, and filters all use the same full-screen vertical canvas.
The main thing to get right on Snapchat is the safe zone — UI elements overlay different parts of the screen depending on the content type. Here are the current specs for every Snapchat format.
Quick reference
| Format | Dimensions | Ratio | Max size |
|---|---|---|---|
| Story | 1080 × 1920 px | 9:16 | 5MB |
| Ad | 1080 × 1920 px | 9:16 | 5MB |
| Spotlight | 1080 × 1920 px | 9:16 | 32MB |
| Profile Picture | 320 × 320 px | 1:1 | 5MB |
Story1080×1920px
Snapchat Stories are 1080×1920 pixels in a 9:16 full-screen vertical format. All Snapchat content is designed for vertical, full-screen viewing — there's no landscape or square option for Stories. Images display for up to 10 seconds, and videos can be up to 60 seconds per snap.
Snapchat was the platform that popularized the 9:16 vertical full-screen format that Instagram Stories, TikTok, and YouTube Shorts later adopted. Every snap fills the entire phone screen, so there's no choice of aspect ratio — it's 9:16 or nothing. If you upload content that isn't 9:16, Snapchat will either letterbox it or crop it to fit.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
5MB
Formats
JPG, PNG, MP4, MOV
Best practices
- •Design at 1080×1920px — Snapchat is exclusively vertical. No landscape or square options.
- •Keep text and key visuals at least 150px from the top and bottom edges to avoid UI overlaps.
- •Image snaps max at 5MB. Use JPG for photos, PNG for graphics with text or transparency.
Ad1080×1920px
Snapchat ads are 1080×1920 pixels in a 9:16 vertical format — the same dimensions as organic Stories. Ad formats include single image/video, story ads, collection ads, and AR lenses. Video ads can be 3-180 seconds.
All Snapchat ad formats use the same 9:16 vertical canvas (1080×1920px). The main ad types are Single Image/Video (appears between Stories and Discover content), Story Ads (a branded tile in Discover that opens to 3-20 snaps), and Collection Ads (a main image/video plus 4 product tiles at 800×800px each).
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
5MB
Formats
JPG, PNG, MP4, MOV
Best practices
- •Keep video ads concise so the message lands quickly in a full-screen vertical format.
- •Audio is required for Snapchat video ads, unlike some other platforms.
- •Brand name max 25 characters, headline max 34 characters — keep ad copy extremely concise.
Spotlight1080×1920px
Snapchat Spotlight videos are 1080×1920 pixels in a 9:16 vertical format. Spotlight is Snapchat's TikTok competitor — a feed of short-form vertical videos from the community. Videos can be up to 60 seconds long and are displayed in a full-screen, swipeable feed.
Spotlight is Snapchat's public-facing short video feed, similar to TikTok's For You page or Instagram's Reels tab. Unlike Stories (which go to friends), Spotlight is designed for broader discovery inside Snapchat.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
32MB
Formats
MP4, MOV
Best practices
- •Design at 1080×1920px (9:16) — same as all Snapchat content. Keep subjects centered.
- •Aim for a concise format that communicates the idea quickly in a vertical, swipeable feed.
- •Spotlight is public, unlike Stories — treat it like TikTok content for discovery.
Profile Picture320×320px
Snapchat profile pictures are 320×320 pixels in a 1:1 square format, displayed as circles. However, most Snapchat users use a Bitmoji avatar instead of a traditional photo. You can set a custom profile picture by tapping your Bitmoji/avatar on the profile screen and selecting a photo from your camera roll.
Snapchat's profile picture system is unique among social platforms. By default, your profile shows your Bitmoji (Snapchat's personalized cartoon avatar) rather than a traditional photo. You can override this with a custom photo, but the Bitmoji remains the dominant convention on the platform.
Dimensions
320×320
Aspect ratio
1:1
Max file size
5MB
Formats
JPG, PNG
Best practices
- •Upload at 320×320px — displayed as a circle, so design within a circular safe zone.
- •Most Snapchat users use Bitmoji instead of photos — brands should use a custom logo for recognition.
- •The profile picture appears in Spotlight credits and story attribution — keep it recognizable at small sizes.
Frequently asked questions
What size is Snapchat content?
Almost everything on Snapchat is 1080×1920 pixels (9:16 vertical) — Stories, ads, Spotlight, and filters. The only exception is profile pictures at 320×320 (1:1).
Does Snapchat support landscape or square content?
No. Snapchat is exclusively vertical (9:16). Non-vertical content will be letterboxed or cropped to fit the full-screen format.
What video format does Snapchat require?
MP4 or MOV with H.264 video codec and AAC audio at 128kbps minimum stereo. For ads, audio is required (not optional like some other platforms). Maximum file size is 32MB or less for best results.
What is the Snapchat ad safe zone?
Snapchat ads have a tighter safe zone than organic content. The brand name and headline overlay the top, and the CTA button covers the bottom ~300px. Keep key creative in the center two-thirds of the 1080×1920 canvas.
Other platform guides
Guide last verified: March 19, 2026. This hub summarizes 4 formats and cites 6 sources across this page and the linked format pages.
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