Snapchat ad size
The recommended Snapchat ad size is 1080 × 1920 pixels (9:16 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1080 × 1920 px |
| Aspect ratio | 9:16 |
| Max file size | 5MB |
| Supported formats | JPG, PNG, MP4, MOV |
| Minimum resolution | 720x1280 |
| Color mode | sRGB |
Design at this size with Moda
Start with a canvas pre-set to 1080×1920px and let AI generate your design.
Create a Snapchat ad →Design tips
Snapchat ads are 1080×1920 pixels in a 9:16 vertical format — the same dimensions as organic Stories. Ad formats include single image/video, story ads, collection ads, and AR lenses. Video ads can be 3-180 seconds.
- •Keep video ads concise so the message lands quickly in a full-screen vertical format.
- •Audio is required for Snapchat video ads, unlike some other platforms.
- •Brand name max 25 characters, headline max 34 characters — keep ad copy extremely concise.
What you need to know
All Snapchat ad formats use the same 9:16 vertical canvas (1080×1920px). The main ad types are Single Image/Video (appears between Stories and Discover content), Story Ads (a branded tile in Discover that opens to 3-20 snaps), and Collection Ads (a main image/video plus 4 product tiles at 800×800px each).
Snapchat ads have additional UI overlay compared to organic content: a brand name (up to 25 characters) and headline (up to 34 characters) appear at the top, and a CTA button appears at the bottom. This means the effective safe zone for ads is tighter than for organic snaps — keep critical creative elements in the center two-thirds of the screen.
Video ads should be 3-180 seconds. Audio is required (not optional like some platforms). Use H.264 MP4 at 1080×1920 with at least 128kbps stereo audio. The preferred file size is under 32MB, though chunked uploads support up to 1GB.
How to create a Snapchat ad at the right size
- 1Open Moda and create a new canvas at 1080×1920 pixels.
- 2Design your Snapchat ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Snapchat.
Frequently asked questions
What size are Snapchat ads?
1080×1920 pixels (9:16 vertical). All ad formats use the same dimensions. Minimum resolution is 720×1280.
How long should a Snapchat video ad be?
3-180 seconds are allowed. In practice, many Snapchat ads stay short so the message is easy to process quickly.
What are Snapchat collection ad tile sizes?
The main creative is 1080×1920 (9:16). The four product tiles below are 800×800 pixels each (1:1 square).
Same format on other platforms
Specs last verified: March 19, 2026. Dimensions may change as platforms update their requirements.