Snapchat ad specs
The recommended Snapchat ad size is 1080 × 1920 pixels (9:16 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1080 × 1920 px |
| Aspect ratio | 9:16 |
| Supported formats | JPG, PNG, MP4, MOV |
| Minimum resolution | 720x1280 |
| Color mode | sRGB |
Other documented sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Published minimum | 720 × 1280 px | 9:16 |
Design at this size with Moda
Start with a canvas pre-set to 1080×1920px and let AI generate your design.
Create a Snapchat ad →Design tips
Author Snapchat ads at 1080×1920 pixels for a full-HD 9:16 canvas. Snapchat's current public requirements list 720×1280 as the minimum for Sponsored Snaps, single image/video ads, Story Ads, Collection Ads, and Commercials.
- •Use a 1080×1920px 9:16 master for full-HD creative, and keep the export at or above Snapchat's published 720×1280 minimum.
- •Keep the brand name within 25 characters and the headline within 34 characters, including spaces.
- •Preview the chosen format in Ads Manager because Snapchat does not publish one numeric safe zone for every ad type.
What you need to know
Snapchat for Business currently lists 720×1280 pixels at 9:16 for its core paid formats. Sponsored Snaps, single image/video ads, Story Ads, and Collection Ads accept MP4, MOV, JPG, or PNG. Commercials accept MP4 or MOV with H.264 encoding.
Single image/video, Story, and Collection video creatives may run from 3 to 180 seconds. Standard Commercials are non-skippable for 3–6 seconds; Extended Play Commercials may run 7–180 seconds, with only the first 6 seconds non-skippable. Sponsored Snaps allow up to 180 seconds, though Snapchat recommends keeping them under 10 seconds.
Snapchat's public format page caps the brand name at 25 characters including spaces and the headline at 34. It does not publish a universal pixel safe zone or a general file-size limit on that page, so this guide does not invent either value. Preview the exact format in Ads Manager before delivery.
How to create a Snapchat ad at the right size
- 1Open Moda and create a new canvas at 1080×1920 pixels.
- 2Design your Snapchat ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Snapchat.
Frequently asked questions
What size are Snapchat ads?
Snapchat for Business currently lists 720×1280 pixels at 9:16 for Sponsored Snaps, single image/video ads, Story Ads, Collection Ads, and Commercials.
How long can a Snapchat video ad be?
Single image/video, Story, and Collection videos may run 3–180 seconds. Sponsored Snaps allow up to 180 seconds, while Snapchat recommends keeping them under 10 seconds.
What files can I use for Snapchat ads?
Sponsored Snaps, single image/video ads, Story Ads, and Collection Ads accept MP4, MOV, JPG, or PNG. Commercials accept H.264-encoded MP4 or MOV.
Same format on other platforms
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.