Instagram ad specs
The recommended Instagram feed ad size is 1440 × 1800 pixels (4:5 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1440 × 1800 px |
| Aspect ratio | 4:5 |
| Max file size | 30MB |
| Supported formats | JPG, PNG, MP4, MOV |
| Minimum resolution | 500px wide |
| Color mode | sRGB |
Other documented sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Square | 1080 × 1080 px | 1:1 |
| Landscape | 1080 × 566 px | 1.91:1 |
Design at this size with Moda
Start with a canvas pre-set to 1440×1800px and let AI generate your design.
Create an Instagram feed ad →Design tips
Meta recommends 1440×1800 pixels (4:5 portrait) for Instagram Feed ads. The minimum accepted width is 500 pixels and the aspect ratio tolerance is only 1% — tighter than Facebook’s 3% — so export at exactly 4:5. Accepted ratios run from 4:5 portrait through to 1.91:1 landscape, and images can be up to 30MB.
- •Export at exactly 4:5 — Instagram’s 1% ratio tolerance is much tighter than Facebook’s 3%.
- •Design at 1440×1800; the same file works for Facebook Feed.
- •Skip landscape on Instagram unless the creative demands it — it renders smallest of the accepted ratios.
What you need to know
Instagram Feed ads share dimensions with Facebook Feed — 1440×1800 at 4:5 — but the tolerances and text limits differ, which is why they are worth treating as separate specs. Instagram’s aspect ratio tolerance is 1%, so a creative that is even slightly off ratio can be rejected or cropped where Facebook would have accepted it.
The accepted ratio range runs from a minimum of 400×500 (4:5 portrait) to a maximum of 191×100 (1.91:1 landscape). Portrait is the recommendation because it occupies the most vertical space in a scrolling feed; landscape renders smallest and is rarely the right choice on Instagram specifically.
Text limits are more generous than Facebook Feed: 125 characters of primary text and a 40-character headline, plus up to 30 hashtags. Hashtags on ads have limited discovery value compared with organic posts, so they are usually better spent on clarity than reach.
How to create an Instagram feed ad at the right size
- 1Open Moda and create a new canvas at 1440×1800 pixels.
- 2Design your Instagram feed ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Instagram.
Frequently asked questions
What size are Instagram feed ads?
Meta recommends 1440×1800 pixels at a 4:5 portrait ratio, with a minimum width of 500 pixels and a 1% aspect ratio tolerance.
What aspect ratios does Instagram accept for ads?
From 400×500 (4:5 portrait) up to 191×100 (1.91:1 landscape). Portrait is recommended because it takes up the most space in feed.
How many characters can an Instagram ad have?
125 characters of primary text, a 40-character headline, and up to 30 hashtags.
Same format on other platforms
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.