Instagram ad size
The recommended Instagram feed ad size is 1080 × 1080 pixels (1:1 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1080 × 1080 px |
| Aspect ratio | 1:1 |
| Max file size | 30MB |
| Supported formats | JPG, PNG, MP4, MOV |
| Minimum resolution | 600x600 |
| Color mode | sRGB |
All supported sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Square (recommended) | 1080 × 1080 px | 1:1 |
| Portrait | 1080 × 1350 px | 4:5 |
| Landscape | 1080 × 566 px | 1.91:1 |
Design at this size with Moda
Start with a canvas pre-set to 1080×1080px and let AI generate your design.
Create an Instagram feed ad →Design tips
Instagram feed ads support multiple aspect ratios, but 1:1 square (1080×1080px) is the most versatile — it works in feed, Explore, and the Instagram shop. For maximum feed impact, use 4:5 portrait (1080×1350px). Story and Reel ads should be 9:16 (1080×1920px). Meta's Ads Manager accepts all three formats.
- •Use 1:1 (1080×1080px) for the most versatile ad that works across all placements.
- •For feed-only campaigns, 4:5 (1080×1350px) gives you a taller composition than square.
- •Keep overlay text concise so the creative stays readable across placements and smaller screens.
What you need to know
Instagram feed ads support three aspect ratios through Meta Ads Manager: 1:1 square (1080×1080), 4:5 portrait (1080×1350), and 1.91:1 landscape (1080×566). The square format is the safest choice because it works well across all ad placements — feed, Explore, and Instagram Shop. Portrait gives you more visual real estate in the feed but may be cropped in some placements.
Meta no longer enforces a strict text-percentage rule, but cluttered creative is still harder to read in-feed. Use the image for visual impact and put longer messaging in the ad copy instead.
For video ads, the maximum file size is 4GB with a length limit of 120 seconds for feed placements. Use H.264 MP4 format for fast processing and predictable quality retention.
How to create an Instagram feed ad at the right size
- 1Open Moda and create a new canvas at 1080×1080 pixels.
- 2Design your Instagram feed ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Instagram.
Frequently asked questions
What size are Instagram feed ads?
Instagram feed ads support 1:1 (1080×1080px), 4:5 (1080×1350px), and 1.91:1 (1080×566px). Square (1:1) is the most versatile format.
What's the maximum file size for Instagram video ads?
Video ads can be up to 4GB with a maximum length of 120 seconds. Recommended format is MP4 with H.264 compression.
Same format on other platforms
Sources
Specs last verified: March 15, 2026. Dimensions may change as platforms update their requirements.