LinkedIn ad specs
The recommended LinkedIn single image ad size is 1200 × 1200 pixels (1:1 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1200 × 1200 px |
| Aspect ratio | 1:1 |
| Max file size | 5MB |
| Supported formats | JPG, PNG, GIF |
| Minimum resolution | 360x360 |
| Color mode | sRGB |
Other documented sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Landscape | 1200 × 628 px | 1.91:1 |
| Vertical (4:5) | 720 × 900 px | 4:5 |
| Carousel card | 1080 × 1080 px | 1:1 |
Design at this size with Moda
Start with a canvas pre-set to 1200×1200px and let AI generate your design.
Create a LinkedIn single image ad →Design tips
LinkedIn recommends 1200×1200 pixels for square single-image ads, 1200×628 for landscape, and 720×900 for 4:5 vertical. Single images may be JPG, PNG, or GIF up to 5MB; carousel cards use 1080×1080 pixels and allow 2–10 cards.
- •Use 1200×1200px when one single-image asset needs to serve cleanly across desktop and mobile.
- •Build carousel cards at LinkedIn's recommended 1080×1080px and keep all 2–10 cards visually consistent.
- •For video, export one of LinkedIn's documented aspect ratios and match any custom thumbnail to the video's ratio and resolution.
What you need to know
LinkedIn's current single-image specifications recommend 1200×1200 for square, 1200×628 for landscape, and 720×900 for 4:5 vertical ads. The allowed range depends on the ratio: square starts at 360×360, landscape at 640×360, and vertical at 360×640. Paid vertical assets serve only on mobile, and LinkedIn recommends 4:5 to avoid the side borders that can appear on taller 1:1.91 images.
Carousel image ads use 2–10 cards. LinkedIn recommends 1080×1080 pixels at 1:1 for each card, caps each image at 10MB and 4320×4320 pixels, and accepts JPG, PNG, or non-animated GIF. Cards can point to different destination URLs; a carousel using one Lead Gen Form sends every card to that same form.
LinkedIn video ads support 16:9, 1:1, 4:5, and 9:16. The current video specification allows files from 75KB to 500MB and durations from 3 seconds to 30 minutes. LinkedIn recommends 15–30 seconds for eligibility across the Feed and Audience Network, and requires MP4 with H.264 or VP8 video.
How to create a LinkedIn single image ad at the right size
- 1Open Moda and create a new canvas at 1200×1200 pixels.
- 2Design your LinkedIn single image ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to LinkedIn.
Frequently asked questions
What are the recommended LinkedIn image ad sizes?
LinkedIn recommends 1200×1200px for square, 1200×628px for landscape, and 720×900px for 4:5 vertical single-image ads. Vertical paid assets serve only on mobile.
What are the LinkedIn carousel ad specs?
Use 2–10 cards at a recommended 1080×1080px each. Each card may be JPG, PNG, or non-animated GIF, with a 10MB maximum file size and 4320×4320 maximum dimensions.
What is the file-size limit for LinkedIn ads?
Single images are limited to 5MB, carousel cards to 10MB each, and video ads to 500MB. LinkedIn video ads may run from 3 seconds to 30 minutes.
Same format on other platforms
Sources
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.