LinkedIn ad size
The recommended LinkedIn sponsored content ad size is 1200 × 1200 pixels (1:1 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1200 × 1200 px |
| Aspect ratio | 1:1 |
| Max file size | 5MB |
| Supported formats | PNG, JPG |
| Minimum resolution | 360x360 |
| Color mode | sRGB |
All supported sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Square (recommended) | 1200 × 1200 px | 1:1 |
| Landscape | 1200 × 627 px | 1.91:1 |
| Carousel card | 1080 × 1080 px | 1:1 |
Design at this size with Moda
Start with a canvas pre-set to 1200×1200px and let AI generate your design.
Create a LinkedIn sponsored content ad →Design tips
LinkedIn sponsored content ads use 1200×1200 pixels (1:1 square) for single image ads. Carousel ads use 1080×1080px per card. Video ads support 9:16 vertical (1080×1920) for maximum mobile impact. The maximum image file size is 5MB for ads, smaller than the 8MB limit for organic posts.
- •Use 1200×1200px (1:1 square) for single image ads when you want a portable format that fits common feed placements cleanly.
- •Carousel ads must be exactly 1080×1080px per card — keep the sequence concise and easy to follow card by card.
- •Video ads should be framed for muted autoplay, with clear captions and a readable opening scene.
What you need to know
LinkedIn ad sizes differ from organic post sizes in several ways. The primary single image ad format is 1200×1200 (1:1 square) with a 5MB limit — compared to the 8MB limit for organic posts. Landscape ads at 1200×627 are also supported if a campaign needs a wider composition.
Carousel ads on LinkedIn require exactly 1080×1080px (1:1 square) per card — only JPG and PNG are accepted, no GIFs. You can use 2-10 cards. Each card can have its own headline (45 characters max) and link destination, which makes carousels useful for showcasing multiple products or telling a sequential story.
LinkedIn video ads support resolutions from 360p to 1080p in landscape, square, or vertical orientations. The 9:16 vertical format is a common choice for mobile-focused campaigns. Video ads can be up to 30 minutes long, though many teams keep them much shorter for in-feed placements. The max file size is 200MB for video ads.
How to create a LinkedIn sponsored content ad at the right size
- 1Open Moda and create a new canvas at 1200×1200 pixels.
- 2Design your LinkedIn sponsored content ad using AI generation or start from a blank canvas.
- 3Export as PNG and upload to LinkedIn.
Frequently asked questions
What size are LinkedIn ads?
Single image ads: 1200×1200px (1:1 square). Carousel ads: 1080×1080px per card. Video ads: 1080×1920px (9:16) for mobile, 1920×1080px (16:9) for desktop.
What's the file size limit for LinkedIn ads?
5MB for single image ads, 10MB per carousel card, and 200MB for video ads.
Same format on other platforms
Sources
Specs last verified: March 19, 2026. Dimensions may change as platforms update their requirements.