LinkedIn sizes
LinkedIn uses specific image dimensions for personal profiles, company pages, feed posts, carousels, articles, videos, ads, and events. The dimensions differ between personal and company pages — a common source of confusion — so check which type you need.
The most important sizes are 400×400px for profile pictures, 1584×396px for personal banners, 1200×627px for feed posts (or 1080×1350 for portrait), and 1080×1080px for carousel slides. Here are all the current specs.
Quick reference
| Format | Dimensions | Ratio | Max size |
|---|---|---|---|
| Profile Banner | 1584 × 396 px | 4:1 | 8MB |
| Feed Post | 1200 × 627 px | 1.91:1 | 8MB |
| Profile Picture | 400 × 400 px | 1:1 | 8MB |
| Carousel | 1080 × 1080 px | 1:1 | 100MB |
| Article Cover | 1200 × 644 px | 1.86:1 | 8MB |
| Video | 1920 × 1080 px | 16:9 | 5GB |
| Sponsored Content Ad | 1200 × 1200 px | 1:1 | 5MB |
| Company Page Banner | 4200 × 700 px | 6:1 | 3MB |
| Event Cover | 1776 × 444 px | 4:1 | 8MB |
Feed Post1200×627px
LinkedIn feed posts support multiple aspect ratios. The default landscape format is 1200×627 pixels (1.91:1), but portrait posts at 1080×1350 (4:5) take up more feed space on mobile. Square posts at 1200×1200 (1:1) are a versatile middle ground. All formats render natively in the LinkedIn feed.
LinkedIn does not publish a ranking advantage for one image size over another, but portrait posts (1080×1350, 4:5) take up significantly more screen space in the mobile feed. If you want a larger visual footprint while scrolling, portrait is the most noticeable option.
Dimensions
1200×627
Aspect ratio
1.91:1
Max file size
8MB
Formats
PNG, JPG
Also supports
Best practices
- •Use 1080×1350px (4:5 portrait) if you want more visual space in the mobile feed than landscape.
- •For link shares, optimize your OG image at 1200×627px — this is the default link preview format on LinkedIn.
- •Single-image posts and PDF carousels give you the most control over cropping and layout.
Profile Picture400×400px
LinkedIn profile pictures are 400×400 pixels in a 1:1 square format, displayed as circles. The minimum accepted size is 300×300px. Your profile photo is the most viewed element on LinkedIn — it appears in search results, feed posts, messages, connection requests, and the 'People You May Know' section.
Your LinkedIn profile photo appears everywhere on the platform: next to every post and comment you make, in search results, connection requests, messaging threads, and the 'People You May Know' suggestions. Because it shows up across so many surfaces, clarity and recognizability matter more than decorative detail.
Dimensions
400×400
Aspect ratio
1:1
Max file size
8MB
Formats
PNG, JPG
Best practices
- •Upload at 400×400px minimum — your face should fill 60-70% of the frame for maximum recognition.
- •Design within a circular safe zone — LinkedIn masks all profile photos to circles.
- •Use a professional headshot with a clean background so your photo stays readable in small feed and search placements.
Carousel1080×1080px
LinkedIn carousels are uploaded as PDF documents with each page displayed as a swipeable slide. The recommended slide size is 1080×1080px (1:1 square) or 1080×1350px (4:5 portrait). The maximum file size is 100MB with up to 300 pages, though most practical carousels are much shorter.
Unlike Instagram carousels (which upload individual images), LinkedIn carousels are PDF uploads. Each page of the PDF becomes a swipeable slide in the feed. This means you design your carousel in any tool that exports PDFs — Canva, Figma, PowerPoint, or Moda — and upload the final PDF to LinkedIn. Each slide should be a single page at your target dimensions.
Dimensions
1080×1080
Aspect ratio
1:1
Max file size
100MB
Formats
Also supports
Best practices
- •Upload as PDF — each page becomes a swipeable slide. Design at 1080×1080px (square) or 1080×1350px (portrait).
- •Keep the slide count manageable — the first slide is your hook, and the last slide should close with a clear takeaway or CTA.
- •Use high-resolution source files — LinkedIn compresses PDFs during processing.
Article Cover1200×644px
LinkedIn article cover images are 1200×644 pixels with a 1.86:1 aspect ratio. This hero image appears at the top of your article and in the feed preview when shared. The same dimensions apply to LinkedIn newsletter cover images. Use a high-quality image that represents the article's topic.
LinkedIn articles (long-form posts) display a large cover image as a hero banner at the top. The same cover image appears as a thumbnail when the article is shared in the feed, in your profile's Articles section, and in LinkedIn's newsletter distribution emails. This makes the cover image critical for both in-article aesthetics and click-through from the feed.
Dimensions
1200×644
Aspect ratio
1.86:1
Max file size
8MB
Formats
PNG, JPG
Best practices
- •Upload at 1200×644px — this is used for both articles and newsletter covers.
- •Center the main subject — the image is cropped differently in feed previews vs. the full article view.
- •Use the cover image to visually represent the article topic so the preview is clear and recognizable in the feed.
Video1920×1080px
LinkedIn native videos should be 1920×1080 pixels (16:9 landscape) for standard content or 1080×1920 (9:16 vertical) for mobile-first viewing. Videos can be 3 seconds to 15 minutes long with a 5GB maximum file size.
LinkedIn supports native video uploads in landscape (16:9), square (1:1), and vertical (9:16) formats. Landscape is the traditional default, while vertical video is increasingly common for mobile-first publishing. Square video is a practical compromise that works cleanly in both mobile and desktop feeds.
Dimensions
1920×1080
Aspect ratio
16:9
Max file size
5GB
Formats
MP4
Also supports
Best practices
- •Upload natively to LinkedIn when you want the video to play directly in-feed rather than sending viewers off-platform.
- •Add captions so the video still works well in muted autoplay contexts.
- •Keep the opening seconds visually clear and concise so the video is understandable before a viewer unmutes.
Sponsored Content Ad1200×1200px
LinkedIn sponsored content ads use 1200×1200 pixels (1:1 square) for single image ads. Carousel ads use 1080×1080px per card. Video ads support 9:16 vertical (1080×1920) for maximum mobile impact. The maximum image file size is 5MB for ads, smaller than the 8MB limit for organic posts.
LinkedIn ad sizes differ from organic post sizes in several ways. The primary single image ad format is 1200×1200 (1:1 square) with a 5MB limit — compared to the 8MB limit for organic posts. Landscape ads at 1200×627 are also supported if a campaign needs a wider composition.
Dimensions
1200×1200
Aspect ratio
1:1
Max file size
5MB
Formats
PNG, JPG
Also supports
Best practices
- •Use 1200×1200px (1:1 square) for single image ads when you want a portable format that fits common feed placements cleanly.
- •Carousel ads must be exactly 1080×1080px per card — keep the sequence concise and easy to follow card by card.
- •Video ads should be framed for muted autoplay, with clear captions and a readable opening scene.
Event Cover1776×444px
LinkedIn event cover images are 1776×444 pixels with a 4:1 aspect ratio. This wide banner appears at the top of your event page and in feed posts when the event is shared. Include the event name, date, and key visual in the center of the image for maximum impact across all display contexts.
LinkedIn event covers display as a wide horizontal banner at the top of the event page and in feed previews when the event is promoted or shared. The 4:1 aspect ratio is similar to the personal profile banner but slightly wider (1776×444 vs. 1584×396). They are not interchangeable — the event cover needs its own design.
Dimensions
1776×444
Aspect ratio
4:1
Max file size
8MB
Formats
PNG, JPG
Best practices
- •Upload at 1776×444px — include the event name, date, and branding prominently.
- •Center all important content — the image is cropped for feed previews.
- •Don't reuse your profile banner — event covers are a different size (1776×444 vs. 1584×396).
Frequently asked questions
What are all the LinkedIn image sizes?
Profile Picture: 400×400px, Personal Banner: 1584×396px, Feed Post: 1200×627px (or 1080×1350 portrait), Carousel: 1080×1080px per slide, Article Cover: 1200×644px, Company Banner: 4200×700px, Event Cover: 1776×444px.
Are LinkedIn personal and company banners the same size?
No. Personal banners are 1584×396px (4:1). Company page banners are 4200×700px (6:1). They are different dimensions and not interchangeable.
What image size gets the most engagement on LinkedIn?
LinkedIn does not publish one image size as the top performer. Portrait images (1080×1350px, 4:5) take up the most screen space in the mobile feed, while PDF carousels at 1080×1080px are a common format when you want a multi-slide post.
What file formats does LinkedIn support?
LinkedIn supports JPG, PNG, GIF, and WebP (desktop only) for posts. Profile photos and cover images accept only JPG and PNG. Maximum file size is 100MB for media uploads and 36 megapixels maximum resolution.
How do LinkedIn carousels work?
LinkedIn carousels are uploaded as PDF documents — each page becomes a swipeable slide. Design slides at 1080×1080px (square) or 1080×1350px (portrait). The file can be up to 100MB with up to 300 pages.
Other platform guides
Sources
Guide last verified: March 19, 2026. This hub summarizes 9 formats and cites 11 sources across this page and the linked format pages.
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