Facebook sizes
Facebook has one of the most complex sets of image dimensions of any social platform. Cover photos crop differently on desktop vs. mobile, events use a different ratio than pages, and group covers are different from both. Getting these right prevents the awkward cropping that undermines your branding.
The key sizes to know: 1080×1350 (4:5) for feed posts, 851×315 for cover photos, 1920×1005 for event covers, 1080×1920 (9:16) for Stories and Reels. Here's every format with the latest 2026 specs.
Quick reference
| Format | Dimensions | Ratio | Max size |
|---|---|---|---|
| Event Cover Photo | 1920 × 1005 px | 1.91:1 | 10MB |
| Feed Ad | 1080 × 1080 px | 1:1 | 30MB |
| Post | 1080 × 1350 px | 4:5 | 10MB |
| Cover Photo | 851 × 315 px | 2.7:1 | 10MB |
| Group Cover Photo | 1640 × 922 px | 16:9 | 10MB |
| Profile Picture | 176 × 176 px | 1:1 | 10MB |
| Story | 1080 × 1920 px | 9:16 | 10MB |
| Reel | 1080 × 1920 px | 9:16 | 4GB |
| Video | 1920 × 1080 px | 16:9 | 10GB |
Event Cover Photo1920×1005px
Facebook event cover photos should be 1920×1005 pixels with a 1.91:1 aspect ratio. This is the updated dimension that prevents the awkward mobile cropping that occurred with the older 1920×1080 recommendation. The event cover is the first visual people see when they find your event, so getting the size right is essential.
Facebook event covers display differently on desktop and mobile. On desktop, the full 1920×1005 image is visible as a wide banner above the event details. On mobile, the image is cropped to a taller aspect ratio, cutting the left and right edges. The 1.91:1 ratio (1920×1005) is the sweet spot that minimizes cropping across both views.
Dimensions
1920×1005
Aspect ratio
1.91:1
Max file size
10MB
Formats
JPG, PNG
Best practices
- •Use 1920×1005px (1.91:1) instead of 1920×1080 (16:9) to avoid mobile cropping.
- •Keep critical content in the upper two-thirds — the bottom is covered by event details and buttons.
- •Test the cover on mobile before publishing since cropping behavior varies by device.
Feed Ad1080×1080px
Facebook feed ads work best at 1080×1080 pixels (1:1 square) for the most versatile placement across Feed, Marketplace, and right column. Portrait (4:5) ads take up more feed space on mobile. Meta Ads Manager accepts aspect ratios from 1.91:1 to 4:5 for most placements.
Meta's ad system supports a wide range of aspect ratios, but 1:1 (1080×1080) is the safest default because it works across all placements — Feed, Stories, Marketplace, right column, search, and Audience Network. If you're optimizing specifically for mobile feed, 4:5 (1080×1350) gives you more screen real estate.
Dimensions
1080×1080
Aspect ratio
1:1
Max file size
30MB
Formats
JPG, PNG, MP4, MOV
Also supports
Best practices
- •Use 1:1 (1080×1080) for maximum placement compatibility across all Meta surfaces.
- •For mobile feed only, 4:5 (1080×1350) takes up more screen space than square.
- •Keep overlay text concise so the creative stays readable across placements.
Post1080×1350px
Facebook feed posts support images from 1.91:1 landscape to 4:5 portrait. For maximum visibility in the mobile feed, use 1080×1350 pixels (4:5 portrait). Square posts (1080×1080) are also popular and display consistently across devices. Link posts with preview images work best at 1200×630 (1.91:1).
Facebook's display behavior varies by aspect ratio. Portrait (4:5) posts take up the most mobile feed real estate, similar to Instagram. Square (1:1) posts are a reliable middle ground. Landscape images appear smaller in the feed.
Dimensions
1080×1350
Aspect ratio
4:5
Max file size
10MB
Formats
JPG, PNG, GIF
Also supports
Best practices
- •Use 1080×1350 (4:5) for photo posts to maximize mobile feed visibility.
- •For link posts, ensure your OG image is 1200×630 (1.91:1) to get the large preview card.
- •Upload at maximum resolution — Facebook compresses everything, so a higher-quality source yields better results.
Cover Photo851×315px
Facebook cover photos display at 820×312 pixels on desktop and are center-cropped to roughly 640×360 on mobile. The recommended upload size is 851×315 pixels, though uploading at a higher resolution like 1640×624 ensures sharpness on retina displays. Cover photos are the largest branding element on your Facebook profile or page.
The Facebook cover photo is one of the most confusing images to get right because it crops differently on every device. Desktop shows a wide, short strip at 820×312. Mobile shows a taller, narrower crop centered on the image. The only area guaranteed to be visible on both is approximately 640×312 pixels in the center.
Dimensions
851×315
Aspect ratio
2.7:1
Max file size
10MB
Formats
JPG, PNG
Best practices
- •Upload at 851×315 minimum, or 1640×624 for retina quality. Keep critical content in the center 640×312 safe zone.
- •Test on both desktop and mobile — the cropping is significantly different between the two.
- •For images with text, use PNG for sharper rendering. Facebook recommends JPEG under 100KB for fastest loading.
Group Cover Photo1640×922px
Facebook group cover photos are recommended at 1640×922 pixels (16:9 aspect ratio). The cover is the first visual people see when they visit or are invited to your group. On mobile, the bottom portion is overlaid with the group name and member count, so keep important content in the upper two-thirds.
Group covers display as a large header image at the top of the group page. On desktop, the full width is visible with the group name and description below. On mobile, the group name, privacy badge, and member count overlay the bottom portion of the cover image, obscuring roughly the lower 20%.
Dimensions
1640×922
Aspect ratio
16:9
Max file size
10MB
Formats
JPG, PNG
Best practices
- •Upload at 1640×922px (16:9) for the sharpest display across devices.
- •Keep text and key visuals in the upper two-thirds — the bottom is overlaid with group info on mobile.
- •Group covers are separate from page covers — they use different aspect ratios (16:9 vs 2.7:1).
Profile Picture176×176px
Facebook profile pictures display at 176×176 pixels on desktop and 196×196 on mobile, always as a circle. For the sharpest result, upload at the maximum supported resolution of 2048×2048 pixels. Facebook will store the high-res version and scale it down for each display context.
Facebook displays profile pictures as circles at multiple sizes across the platform: 36px on feature phones, 176×176 on desktop, 196×196 on smartphones, and larger in some contexts like tagged photos. Because the image scales to so many sizes, uploading at the highest quality possible (up to 2048×2048) ensures it looks sharp everywhere.
Dimensions
176×176
Aspect ratio
1:1
Max file size
10MB
Formats
JPG, PNG
Best practices
- •Upload at 2048×2048 for the best quality — Facebook stores the high-res version and scales it down.
- •Design within a circular safe zone — corners are permanently cropped to a circle.
- •Use a close-up face or simple logo — the profile picture is as small as 36px in some contexts.
Story1080×1920px
Facebook Stories are 1080×1920 pixels with a 9:16 vertical aspect ratio — identical to Instagram Stories. Stories display full-screen on mobile and are visible for 24 hours. Image stories display for 5 seconds; video stories can be up to 60 seconds.
Facebook Stories use the same 1080×1920 (9:16) format as Instagram Stories, which makes cross-posting straightforward. In fact, you can share Instagram Stories directly to Facebook Stories from the Instagram app. The visual behavior is nearly identical — full-screen vertical on mobile, with UI overlays at the top and bottom.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
10MB
Formats
JPG, PNG, MP4, MOV
Best practices
- •Use 1080×1920px (9:16) — the same dimensions as Instagram Stories for easy cross-posting.
- •Keep critical content within the center 1080×1520 area to avoid being covered by UI elements.
- •Video stories auto-play muted — use text overlays or captions to convey your message without audio.
Reel1080×1920px
Facebook Reels are 1080×1920 pixels in a 9:16 vertical format, identical to Instagram Reels. Reels can be up to 90 seconds long. Cross-posting from Instagram Reels to Facebook Reels is supported natively.
Facebook Reels share the same 1080×1920 (9:16) format and UI layout as Instagram Reels. The bottom third of the screen is overlaid with the caption, audio information, and action buttons. The right edge has like, comment, share, and remix icons. The effective safe zone for important content is the center of the screen, above the lower third.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
4GB
Formats
MP4, MOV
Best practices
- •Use 1080×1920px (9:16) vertical video so the Reel fills the full screen cleanly.
- •Keep critical content away from the bottom 300px and right 120px where UI elements overlay.
- •Cross-posting from Instagram Reels to Facebook Reels is the easiest way to publish on both platforms.
Video1920×1080px
Facebook feed videos work best at 1920×1080 pixels (16:9 landscape) for traditional video or 1080×1920 (9:16 vertical) for mobile-first content. Videos can be up to 240 minutes long with a maximum file size of 10GB. Use MP4 with H.264 encoding for the best quality and fastest processing.
Facebook supports video uploads in a wide range of aspect ratios, from ultra-wide 16:9 to vertical 9:16. The choice depends on your content strategy: 16:9 landscape is best for Watch tab, embedded shares, and desktop viewing. 9:16 vertical is a better fit for mobile-first viewing in the feed.
Dimensions
1920×1080
Aspect ratio
16:9
Max file size
10GB
Formats
MP4, MOV
Also supports
Best practices
- •Use 9:16 vertical (1080×1920) for mobile feed if you want the video to fill the screen cleanly.
- •Add captions — many Facebook videos are watched with sound off, and captions also improve accessibility.
- •Hook viewers in the first 3 seconds with eye-catching visuals since videos auto-play muted in the feed.
Frequently asked questions
What are all the Facebook image sizes?
Post: 1080×1350 (4:5), Cover Photo: 851×315, Event Cover: 1920×1005, Group Cover: 1640×922, Profile Picture: 176×176 (upload at 2048×2048), Story/Reel: 1080×1920 (9:16), Feed Ad: 1080×1080 (1:1).
Why do Facebook cover photos look different on mobile?
Facebook crops cover photos differently per device. Desktop shows 820×312, mobile shows a taller center crop. Keep important content in the center 640×312 safe zone.
Are Facebook and Instagram image sizes the same?
Stories, Reels, and feed posts use the same dimensions on both platforms (both run on Meta’s infrastructure). Cover photos and profile pictures differ.
What file format should I use for Facebook images?
Meta recommends JPG or PNG. Facebook supports a wide range of formats including HEIC, WebP, and TIFF for ads. For organic posts, JPG works best for photos and PNG for graphics with text. Upload at the highest resolution possible — Facebook compresses everything.
What size is a Facebook link preview image?
1200×630 pixels (1.91:1 aspect ratio). This is the Open Graph image that appears when you share a URL. Images smaller than 600×315 display as tiny thumbnails instead of the large preview card, which significantly reduces click-through rate.
Other platform guides
Sources
Guide last verified: March 19, 2026. This hub summarizes 9 formats and cites 12 sources across this page and the linked format pages.
← All sizes