TikTok sizes
TikTok is built around full-screen 9:16 vertical video. Almost everything on the platform — organic videos, ads, thumbnails, carousels — uses the same 1080×1920 pixel format. Horizontal or poorly sized content can still be uploaded, but it will not match the app's native viewing layout.
The main dimensions to know are 1080×1920px (9:16) for videos and carousels, and 200×200px for profile pictures. Here are all the current specs.
Quick reference
| Format | Dimensions | Ratio | Max size |
|---|---|---|---|
| Video | 1080 × 1920 px | 9:16 | 287.6MB |
| Profile Picture | 200 × 200 px | 1:1 | 5MB |
| Thumbnail | 1080 × 1920 px | 9:16 | 10MB |
| In-Feed Ad | 1080 × 1920 px | 9:16 | 500MB |
| Photo Carousel | 1080 × 1920 px | 9:16 | 20MB |
Video1080×1920px
TikTok videos should be 1080×1920 pixels in a 9:16 vertical aspect ratio. This fills the entire phone screen in the For You feed. TikTok also supports horizontal (16:9) and square (1:1) videos, but vertical content matches the platform's full-screen viewing layout best.
TikTok's entire interface is built around 9:16 vertical video. When you upload a 1080×1920 video, it fills the full screen with no cropping or letterboxing. Horizontal (16:9) videos are displayed with black bars above and below, so they usually feel less native to the platform's layout.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
287.6MB
Formats
MP4, MOV, WebM
Also supports
Best practices
- •Record or export at 1080×1920px (9:16) for full-screen display.
- •Keep critical content away from the bottom 270px and right 100px where TikTok's UI elements appear.
- •Front-load your hook in the first 2 seconds so the video is easy to understand immediately.
Profile Picture200×200px
TikTok profile pictures should be at least 200×200 pixels in a 1:1 square format, displayed as circles throughout the app. Your avatar appears on every video you post, in comments, in search results, and on your profile page. A clear, recognizable profile picture is essential for building a TikTok presence.
TikTok profile pictures display as circles at various sizes across the app: approximately 32-40px in comment threads and the Following feed, 80px on the For You page overlay, and 120px on the profile page. The minimum upload size is 200×200 pixels, but uploading a higher-resolution image (400×400 or even 1000×1000) is recommended for clarity on high-DPI screens.
Dimensions
200×200
Aspect ratio
1:1
Max file size
5MB
Formats
JPG, PNG
Best practices
- •Upload at 200×200px minimum — higher resolution (400×400+) looks sharper on retina screens.
- •Design within a circular safe zone — TikTok crops to a circle on all surfaces.
- •TikTok also supports a 6-second video profile picture that plays on your profile page.
Thumbnail1080×1920px
TikTok thumbnails (cover images) are 1080×1920 pixels in a 9:16 vertical format — the same dimensions as the video itself. The thumbnail is what appears on your profile grid when someone visits your page. You can select a frame from the video or upload a custom cover image.
TikTok thumbnails appear in two main places: your profile grid (where all your videos are displayed in a 3-column layout) and in search results. On the profile grid, thumbnails are cropped to a roughly 3:4 vertical rectangle, so the top and bottom edges of your 9:16 cover image may be slightly trimmed. Keep key text and visuals centered vertically.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
10MB
Formats
JPG, PNG
Best practices
- •Use 1080×1920px for custom cover images — same dimensions as the video itself.
- •Keep important text centered vertically — the profile grid crops to ~3:4, trimming the top and bottom.
- •Custom thumbnails make your profile grid look professional — use consistent fonts and colors across all covers.
In-Feed Ad1080×1920px
TikTok in-feed ads should be 1080×1920 pixels in a 9:16 vertical format — identical to organic TikTok videos. Ads support 5-60 seconds of video with a maximum file size of 500MB.
TikTok ad formats (In-Feed, TopView, Spark Ads) all use the same 9:16 vertical video format as organic content. This is intentional — TikTok's ad philosophy is that the best ads are indistinguishable from native content. The recommended length is 9-15 seconds for In-Feed ads, though up to 60 seconds is supported.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
500MB
Formats
MP4, MOV, AVI
Also supports
Best practices
- •Use 1080×1920px (9:16) so the creative matches TikTok's native full-screen layout.
- •Keep ads 9-15 seconds for In-Feed placements. Front-load your hook in the first 2-3 seconds.
- •The CTA button covers the bottom of the ad — keep key content in the top two-thirds.
Photo Carousel1080×1920px
TikTok photo carousels (Photo Mode) should use 1080×1920 pixel images in a 9:16 vertical format. Carousels support 4-35 images per post, with viewers swiping left to see the next photo. This format has become increasingly popular for educational content, recipes, outfit ideas, and storytelling.
TikTok's Photo Mode (carousel) lets you post 4-35 swipeable images in a single post. Each image should be 1080×1920 (9:16) for full-screen display. You can add music that plays as viewers swipe through, and each image can have its own text overlay added within TikTok's editor.
Dimensions
1080×1920
Aspect ratio
9:16
Max file size
20MB
Formats
JPG, PNG, WebP
Best practices
- •Use 1080×1920px (9:16) for each image — this fills the full screen like a regular TikTok video.
- •Design each slide to communicate one point quickly — carousels auto-advance every 3-5 seconds.
- •TikTok requires a minimum of 4 images per carousel, up to a maximum of 35.
Frequently asked questions
What are all the TikTok image and video sizes?
Video: 1080×1920px (9:16). Profile Picture: 200×200px (1:1). Thumbnail: 1080×1920px (9:16). In-Feed Ad: 1080×1920px (9:16). Photo Carousel: 1080×1920px (9:16).
Can I upload horizontal videos to TikTok?
Yes, but they display with black bars. TikTok is designed for 9:16 vertical content.
What is the maximum video length on TikTok?
Up to 10 minutes for most accounts (30 minutes for some). Many creators still publish shorter TikTok videos for easier in-feed viewing.
What is the TikTok video file size limit?
72MB from the mobile app, 287.6MB via web upload, and up to 10GB from the web for longer videos. Use MP4 with H.264 codec for the best quality-to-size ratio.
Does TikTok compress uploaded videos?
Yes. TikTok re-encodes all uploads and caps output at 1080p regardless of upload resolution. Start with the highest quality source file you can — a higher-quality upload produces a better result after compression.
Other platform guides
Guide last verified: March 19, 2026. This hub summarizes 5 formats and cites 10 sources across this page and the linked format pages.
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