TikTok ad specs
The recommended TikTok in-feed ad size is 1080 × 1920 pixels (9:16 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1080 × 1920 px |
| Aspect ratio | 9:16 |
| Max file size | 500MB |
| Supported formats | MP4, MOV, MPEG, 3GP, AVI |
| Minimum resolution | 540x960 |
| Color mode | sRGB |
Other documented sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Square minimum | 640 × 640 px | 1:1 |
| Horizontal minimum | 960 × 540 px | 16:9 |
Design at this size with Moda
Start with a canvas pre-set to 1080×1920px and let AI generate your design.
Create a TikTok in-feed ad →Design tips
Design TikTok in-feed ads at 1080×1920 pixels for a full-HD 9:16 canvas. TikTok's current non-Spark minimum is 540×960 for vertical, 960×540 for horizontal, and 640×640 for square video; files may be up to 500MB.
- •Use a 1080×1920px 9:16 master when you want full-HD vertical creative above TikTok's 540×960 minimum.
- •Export in one of TikTok's documented formats and keep the bitrate at or above 516kbps.
- •Download the official safe-zone template that matches the ad orientation and whether the creative uses an anchor.
What you need to know
TikTok's June 2026 Auction In-Feed specification separates Spark and non-Spark ads. Spark Ads pull the source video's caption, accept MP4 or MOV, and have no stated duration restriction. Non-Spark ads accept vertical, horizontal, or square video, with 9:16 vertical explicitly recommended.
For non-Spark creative, TikTok publishes minimums of 540×960 for vertical, 960×540 for horizontal, and 640×640 for square. It accepts MP4, MOV, MPEG, 3GP, and AVI, permits videos up to 10 minutes and 500MB, and requires a bitrate of at least 516kbps. The 1080×1920 canvas on this page is a full-HD authoring recommendation above TikTok's published minimum, not a platform minimum.
TikTok does not publish one universal pixel safe zone. Its own help page says the safe area changes with orientation, caption length, and additional ad formats, and provides separate downloadable templates for standard, anchored, and right-to-left layouts. Use the matching official template instead of relying on a fixed top or bottom inset.
How to create a TikTok in-feed ad at the right size
- 1Open Moda and create a new canvas at 1080×1920 pixels.
- 2Design your TikTok in-feed ad using AI generation or start from a blank canvas.
- 3Export as MP4 and upload to TikTok.
Frequently asked questions
What are the minimum TikTok in-feed ad dimensions?
For non-Spark auction ads, TikTok lists at least 540×960px for 9:16 vertical, 960×540px for 16:9 horizontal, and 640×640px for square. This guide recommends authoring vertical creative at 1080×1920px for full-HD quality.
How long can TikTok in-feed ads be?
TikTok's current non-Spark auction specification allows video up to 10 minutes. The same page states no duration restriction for Spark Ads pulled from an organic post.
Does TikTok publish one ad safe zone?
No. TikTok says the safe zone changes with orientation, caption length, and added formats. Use the official downloadable template for your exact layout rather than a universal pixel inset.
Same format on other platforms
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.