TikTok ad size
The recommended TikTok in-feed ad size is 1080 × 1920 pixels (9:16 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1080 × 1920 px |
| Aspect ratio | 9:16 |
| Max file size | 500MB |
| Supported formats | MP4, MOV, AVI |
| Minimum resolution | 720x1280 |
| Color mode | sRGB |
All supported sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Vertical (recommended) | 1080 × 1920 px | 9:16 |
| Square | 1080 × 1080 px | 1:1 |
| Horizontal | 1920 × 1080 px | 16:9 |
Design at this size with Moda
Start with a canvas pre-set to 1080×1920px and let AI generate your design.
Create a TikTok in-feed ad →Design tips
TikTok in-feed ads should be 1080×1920 pixels in a 9:16 vertical format — identical to organic TikTok videos. Ads support 5-60 seconds of video with a maximum file size of 500MB.
- •Use 1080×1920px (9:16) so the creative matches TikTok's native full-screen layout.
- •Keep ads 9-15 seconds for In-Feed placements. Front-load your hook in the first 2-3 seconds.
- •The CTA button covers the bottom of the ad — keep key content in the top two-thirds.
What you need to know
TikTok ad formats (In-Feed, TopView, Spark Ads) all use the same 9:16 vertical video format as organic content. This is intentional — TikTok's ad philosophy is that the best ads are indistinguishable from native content. The recommended length is 9-15 seconds for In-Feed ads, though up to 60 seconds is supported.
Spark Ads let you promote existing organic TikTok videos (your own or a creator's) as paid ads. Since these use the original video, the dimensions are whatever the creator uploaded — but for best results, the source video should be 1080×1920 (9:16). TopView ads appear as the first video when opening TikTok, using the same 9:16 format with up to 60 seconds.
For TikTok ad creative, the hook in the first 2-3 seconds is critical — users swipe away fast. The CTA button is automatically placed at the bottom of the ad by TikTok Ads Manager, so keep the lower ~340px free of important content. Text overlays should be large (minimum 30pt equivalent) since users view TikTok in a casual, fast-scrolling context.
How to create a TikTok in-feed ad at the right size
- 1Open Moda and create a new canvas at 1080×1920 pixels.
- 2Design your TikTok in-feed ad using AI generation or start from a blank canvas.
- 3Export as MP4 and upload to TikTok.
Frequently asked questions
What size are TikTok ads?
1080×1920 pixels (9:16 vertical) for all ad formats: In-Feed, TopView, and Spark Ads. Maximum file size is 500MB.
How long should TikTok ads be?
9-15 seconds is a common working range for In-Feed ads (5-60 seconds supported). TopView ads can be up to 60 seconds.
What video format is best for TikTok ads?
MP4 with H.264 codec. Resolution: 1080×1920 minimum. Bitrate: 2500+ kbps recommended. Frame rate: 30 fps.
Same format on other platforms
Specs last verified: March 19, 2026. Dimensions may change as platforms update their requirements.