Meta Stories ad size
The recommended Meta stories ad size is 1440 × 2560 pixels (9:16 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1440 × 2560 px |
| Aspect ratio | 9:16 |
| Max file size | 30MB image · 4GB video |
| Supported formats | JPG, PNG, MP4, MOV |
| Minimum resolution | 500px wide |
| Color mode | sRGB |
All supported sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Recommended | 1440 × 2560 px | 9:16 |
| Common alternative | 1080 × 1920 px | 9:16 |
Design at this size with Moda
Start with a canvas pre-set to 1440×2560px and let AI generate your design.
Create a Meta stories ad →Design tips
Stories ads on Instagram and Facebook run full screen at 1440×2560 pixels (9:16 vertical), with a minimum width of 500 pixels and a 1% aspect ratio tolerance on Instagram (3% on Facebook). Images display for 5 to 16 seconds, or until someone swipes past. The safe zone matters more here than anywhere else on Meta: interface elements cover roughly the top 14% and bottom 35% of the frame.
- •Design at 1440×2560 and keep the key message inside the middle band, away from the top 14% and bottom 35%.
- •Instagram's aspect ratio tolerance is only 1%, so export at exactly 9:16 rather than close to it.
- •Put the call to action in the ad's CTA button rather than burning it into the image, where Meta's own button will overlap it.
What you need to know
Stories ads occupy the entire screen, which is why 9:16 is the only sensible ratio. Meta recommends producing at 1440×2560 rather than the older 1080×1920 — the extra resolution survives compression better on high-density phone screens. The minimum accepted width is 500 pixels, but anything below 1080 wide will look soft.
The safe zone is the thing most Stories ads get wrong. Meta's interface draws the profile name and Stories progress bar across the top of the frame and the call-to-action button across the bottom. Meta advises keeping about 14% of the top, 35% of the bottom and 6% of each side free of text and logos. That leaves a usable band through the middle of the frame — narrower than most people expect, and the reason so many Stories ads have their headline half-hidden behind a Learn More button.
Stories images display for 5 to 16 seconds by default, so a single clear message works better than layered copy. Instagram Stories allows 125 characters of primary text; the headline field is not used in this placement the way it is in Feed.
Video Stories ads share the 9:16 frame and the same safe zone, but the technical limits differ from images. Meta accepts MP4, MOV or GIF with H.264 compression, square pixels, a fixed frame rate, progressive scan and stereo AAC audio at 128kbps or higher. Video runs from 1 second to 60 minutes, the minimum width drops to 250 pixels, and the file-size ceiling rises from 30MB to 4GB. Captions and sound are optional but recommended.
How to create a Meta stories ad at the right size
- 1Open Moda and create a new canvas at 1440×2560 pixels.
- 2Design your Meta stories ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Meta.
Frequently asked questions
What size is an Instagram Story ad?
1440×2560 pixels at a 9:16 aspect ratio. The minimum accepted width is 500 pixels and the maximum file size is 30MB.
What is the Instagram Story ad safe zone?
Meta recommends leaving roughly 14% of the top, 35% of the bottom, and 6% of each side free of text and logos — about 358px, 896px and 86px respectively on a 1440×2560 creative.
How long does a Story image ad show for?
Between 5 and 16 seconds, or until the viewer swipes to the next Story.
What is the maximum file size?
30MB for images and 4GB for video.
Same format on other platforms
Sources
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.