Facebook ad specs
The recommended Facebook feed ad size is 1440 × 1800 pixels (4:5 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1440 × 1800 px |
| Aspect ratio | 4:5 |
| Max file size | 30MB |
| Supported formats | JPG, PNG, MP4, MOV |
| Minimum resolution | 600x750 |
| Color mode | sRGB |
Other documented sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Square | 1080 × 1080 px | 1:1 |
| Landscape | 1200 × 628 px | 1.91:1 |
Design at this size with Moda
Start with a canvas pre-set to 1440×1800px and let AI generate your design.
Create a Facebook feed ad →Design tips
Meta recommends 1440×1800 pixels (4:5 portrait) for Facebook Feed ads. The minimum accepted width is 600 pixels, the minimum height at 4:5 is 750 pixels, and the aspect ratio tolerance is 3%. Images can be up to 30MB. Portrait now takes up more mobile feed space than the older 1:1 square, which is why Meta moved its recommendation.
- •Design at 1440×1800 (4:5) — it is Meta's current recommendation and fills more of the mobile feed than square.
- •Keep the headline under 27 characters; Facebook Feed truncates earlier than Instagram Feed.
- •Produce a 1:1 version too if your campaign includes Marketplace, right column or search results.
What you need to know
Meta's recommended Facebook Feed ad size is 1440×1800 pixels at a 4:5 ratio. This is a change from the 1080×1080 square that was standard for years — portrait creative occupies more vertical space on a phone, and Meta now recommends it as the default for Feed. Square still works and is still accepted, but it renders smaller.
Facebook Feed is more forgiving than Instagram on ratio: the aspect ratio tolerance is 3% here versus 1% on Instagram Feed, so a creative that is slightly off 4:5 will still run. The minimum accepted width is 600 pixels, with a corresponding 750-pixel minimum height at 4:5.
Text limits differ by placement even within Meta. Facebook Feed allows 50–150 characters of primary text and a 27-character headline — noticeably tighter on the headline than Instagram Feed, which allows 40. Meta no longer enforces a text-percentage rule on images, but cluttered creative is still harder to read at feed scale.
Facebook also supports panoramas and 360 photos in Feed for some objectives. Meta detects these automatically from camera metadata written by 360-ready devices, so no special upload flow is needed.
How to create a Facebook feed ad at the right size
- 1Open Moda and create a new canvas at 1440×1800 pixels.
- 2Design your Facebook feed ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Facebook.
Frequently asked questions
What size are Facebook feed ads?
Meta recommends 1440×1800 pixels at a 4:5 portrait ratio. The minimum accepted width is 600 pixels and the aspect ratio tolerance is 3%.
Is 1080×1080 still OK for Facebook ads?
Yes, square still runs and is useful for Marketplace, right column and search results. But Meta now recommends 4:5 portrait for Feed because it occupies more screen on mobile.
What's the maximum file size for Facebook ads?
30MB for images. Video ads allow up to 4GB.
Are Facebook and Instagram ad specs the same?
The Feed dimensions match at 1440×1800 (4:5), but the limits differ. Facebook allows 50–150 characters of primary text and a 27-character headline with 3% ratio tolerance; Instagram allows 125 characters and a 40-character headline with 1% tolerance.
Same format on other platforms
Specs last verified: August 28, 2026. Dimensions may change as platforms update their requirements.