Facebook ad size
The recommended Facebook feed ad size is 1080 × 1080 pixels (1:1 aspect ratio).
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Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 1080 × 1080 px |
| Aspect ratio | 1:1 |
| Max file size | 30MB |
| Supported formats | JPG, PNG, MP4, MOV |
| Minimum resolution | 600x600 |
| Color mode | sRGB |
All supported sizes
| Format | Dimensions | Aspect ratio |
|---|---|---|
| Square (recommended) | 1080 × 1080 px | 1:1 |
| Portrait | 1080 × 1350 px | 4:5 |
| Landscape | 1200 × 628 px | 1.91:1 |
Design at this size with Moda
Start with a canvas pre-set to 1080×1080px and let AI generate your design.
Create a Facebook feed ad →Design tips
Facebook feed ads work best at 1080×1080 pixels (1:1 square) for the most versatile placement across Feed, Marketplace, and right column. Portrait (4:5) ads take up more feed space on mobile. Meta Ads Manager accepts aspect ratios from 1.91:1 to 4:5 for most placements.
- •Use 1:1 (1080×1080) for maximum placement compatibility across all Meta surfaces.
- •For mobile feed only, 4:5 (1080×1350) takes up more screen space than square.
- •Keep overlay text concise so the creative stays readable across placements.
What you need to know
Meta's ad system supports a wide range of aspect ratios, but 1:1 (1080×1080) is the safest default because it works across all placements — Feed, Stories, Marketplace, right column, search, and Audience Network. If you're optimizing specifically for mobile feed, 4:5 (1080×1350) gives you more screen real estate.
For video ads, use MP4 with H.264 compression. Feed video ads can run up to 241 minutes, though many in-feed ad creatives are much shorter. Story and Reel ad placements require 9:16 vertical format (1080×1920). Meta's system can automatically crop and resize ads for different placements, but custom creative per placement gives you more control.
Meta no longer enforces a strict text-percentage rule, but cluttered creative is still harder to read. Use the image for visual impact and put longer messaging in the headline and description fields.
How to create a Facebook feed ad at the right size
- 1Open Moda and create a new canvas at 1080×1080 pixels.
- 2Design your Facebook feed ad using AI generation or start from a blank canvas.
- 3Export as JPG and upload to Facebook.
Frequently asked questions
What size are Facebook feed ads?
1080×1080 pixels (1:1) is recommended for versatility. 1080×1350 (4:5) works well for mobile feed. Meta accepts ratios from 1.91:1 to 4:5.
What's the maximum file size for Facebook ads?
Image ads: 30MB. Video ads: 4GB with a maximum length of 241 minutes for feed placements.
Are Facebook and Instagram ad sizes the same?
Yes — both use Meta Ads Manager and share the same specs. 1:1 and 4:5 work across both platforms.
Same format on other platforms
Specs last verified: March 19, 2026. Dimensions may change as platforms update their requirements.