970×250 ad size
The recommended billboard (970×250) size is 970 × 250 pixels (97:25 aspect ratio).
Last updated:
Specifications
| Spec | Value |
|---|---|
| Dimensions (px) | 970 × 250 px |
| Aspect ratio | 97:25 |
| Max file size | 150KB |
| Supported formats | JPG, PNG, GIF, HTML5 |
| Color mode | sRGB |
Design at this size with Moda
Start with a canvas pre-set to 970×250px and let AI generate your design.
Create a billboard (970×250) →Design tips
The 970×250 billboard is a premium wide-format display ad that spans the full width of many desktop web pages. It offers nearly 3× the area of a 728×90 leaderboard and is typically used on larger publisher layouts.
- •Premium format with limited inventory — use for high-impact brand campaigns.
- •The 970px width spans full desktop pages. Use panoramic imagery or horizontal product lineups.
- •Always design a 728×90 fallback — not all top-of-page slots support 970×250.
What you need to know
The 970×250 billboard sits at the top of desktop web pages, replacing or supplementing the 728×90 leaderboard position. At nearly 3× the area of a leaderboard, it commands attention and is commonly used for major brand campaigns, product launches, and tentpole advertising moments.
Not all publishers support 970×250 — it's primarily available on larger news sites, media properties, and high-traffic portals. Inventory is more limited than standard leaderboard placements, so it's usually paired with a 728×90 fallback.
The wide format (nearly 4:1 aspect ratio) lends itself to panoramic imagery, horizontal product lineups, and cinematic creative. HTML5 billboard ads are common for this format when a campaign needs motion or richer interaction. Keep static versions under 150KB; HTML5 versions have separate size limits.
How to create a billboard (970×250) at the right size
- 1Open Moda and create a new canvas at 970×250 pixels.
- 2Design your billboard (970×250) using AI generation or start from a blank canvas.
- 3Export as JPG and upload to your platform.
Frequently asked questions
What is a 970×250 ad?
A 970×250 pixel display ad called a "billboard." It's a premium wide-format ad that spans the full width of desktop pages.
Is 970×250 available everywhere?
No — it's primarily on premium publishers (news sites, media properties). Always design a 728×90 leaderboard as a fallback.
Sources
Specs last verified: March 19, 2026. Dimensions may change as platforms update their requirements.