The Moda blog
Practical guides to AI design, creative tools, and the workflows behind work people remember.
How to find competitor ads in the Meta, LinkedIn, TikTok, and Google ad libraries, why adjacent categories beat direct rivals, what each library can tell you, and how to rebuild references on-brand.
How to use the Google Ads Transparency Center to see any advertiser's search, display, and YouTube ads, the region switch that reveals run dates, and how to adapt a reference set on-brand.
Twelve Instagram Stories ads that are live in the Meta Ad Library today, with Library IDs, start dates, and a teardown of what each one does that you can reuse.
How to use the TikTok Creative Center Top Ads dashboard: what a card shows, why the default view is not the best ads, the 180-day search that is, and how to adapt a reference set on-brand.
What a static ad is, the six parts of one that keeps running, five layouts that survive on Meta and LinkedIn with measured samples, what breaks on phones, and how to rebuild references on-brand.
How to use the LinkedIn Ad Library to find B2B ads worth adapting: why a US search hides dates and impressions, the EU search that reveals them, and how to adapt a reference set on-brand.
How to use the Meta Ad Library to find long-running static ads in your category and adjacent ones, what the library shows and hides, and how to turn a reference set into on-brand ads.
See six therapist websites analyzed section by section, with practical lessons for specialization, recognition, credentials, process, fees, privacy, and client fit.
See six nonprofit websites analyzed section by section, with practical lessons for mission clarity, audience routes, donations, programs, impact proof, stories, and trust.
See six electrician websites analyzed section by section, with practical lessons for emergency response, residential service, generators, EV charging, commercial work, and lead routing.
See six landscaping websites analyzed section by section, with practical lessons for maintenance, design-build, drainage, portfolios, process, local trust, and qualified leads.
Learn what a digital sales room is, what buyers need from one, which features matter, and how to build a secure, useful room for a real sales process.